Airtime Rewards joins the Wayra UK Cohort programme

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During February, Airtime Rewards entered the Wayra academy, an 8 month acceleration process created by Telefonica to develop the growth of start-ups who provide value to the Telefonica group. Selected start-ups receive investment, mentorship, office space and introductions to relevant areas of the group.

As part of the process, the Airtime Rewards team in London will relocate to Telefonica Digital’s global HQ, Air Street, Soho. Where they will join the other members of the Wayra cohort for 2017. The 8 month programme is regarded as one of the leading technology accelerators globally, where businesses are able to benefit from the scale and expertise from within the Telefonica group.

“The scheme is generating positive engagement from consumers in the UK and major retailers”

A focus for the Airtime Rewards team for 2017 is to focus on the continued traction with the Airtime Rewards retailer rewards programme. The scheme is generating positive engagement from consumers in the UK and major retailers. Producing incremental revenues for retail names such as Caffe Nero, Habitat and Debenhams.